Initio Wild Rush by Initio Parfums Prives – Eau De Parfum Spray (Unisex) 5 ml f. herra

Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.